{"id":8595,"date":"2026-03-11T09:24:05","date_gmt":"2026-03-11T09:24:05","guid":{"rendered":"https:\/\/godshand.link\/ground_post\/applying-communication-for-health-research-tools-most-significant-change\/"},"modified":"2026-03-11T09:24:05","modified_gmt":"2026-03-11T09:24:05","slug":"applying-communication-for-health-research-tools-most-significant-change","status":"publish","type":"ground_post","link":"https:\/\/godshand.link\/en_gb\/ground_post\/applying-communication-for-health-research-tools-most-significant-change\/","title":{"rendered":"Applying communication for health: research tools: most significant change"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n
\n \"Applying
\n <\/figure>\n
Download (718.7 kB)<\/span><\/a><\/div><\/div>\n
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Overview <\/h3>\n

Most Significant Change (MSC)<\/strong> is part of a
\n series of research tools to support the C4H
\n application. The series aim to equip
\n communications professionals with the
\n foundational knowledge and skills to better
\n inform, plan, implement and evaluate evidence based, impact-driven and targeted C4H
\n interventions.<\/p>\n

What is MSC?<\/strong>\n<\/p>\n

MSC is a participatory evaluation method that
\n provides evidence of outcomes and impact by
\n telling the stories of the most significant
\n changes that occurred due to communication
\n interventions. Evidence is collected for each
\n story and the stories are vetted by the
\n communication professionals, team members
\n and partners. Collaborative decisions at
\n different levels of the organization select the best stories for dissemination and reporting.<\/p>\n

\u00a0<\/p>\n

\n

Applying communication for health: planning guide
\n <\/a>\n<\/p>\n

Applying communication for health: research tools: surveys
\n <\/a>\n<\/p>\n

Applying communication for health: research tools: qualitative interviews
\n <\/a>\n<\/p>\n

Applying communication for health: research tools: viewing panel sessions
\n <\/a>\n<\/p>\n

Applying communication for health: research tools: focus group discussions
\n <\/a>\n<\/p>\n<\/p><\/div><\/div><\/div>\n

\n
\n
\n
WHO Team<\/div>\n
\n
\nCommunication for health, <\/span>
\n
\nWHO Western Pacific <\/span>\n <\/div><\/div>\n
\n
Editors<\/div>\n
World Health Organization. Regional Office for the Western Pacific<\/div><\/div>\n
\n
Number of pages<\/div>\n
5<\/div><\/div>\n
\n
Reference numbers<\/div>\n
\n
ISBN: <\/strong>978-92-9062-108-9<\/span><\/div><\/div><\/div>\n
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Copyright<\/div>\n


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\n <\/a>\n <\/div><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n


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Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Download (718.7 kB) Overview Most Significant Change (MSC) is part of a series of research tools to support the C4H application. The series aim to equip communications professionals with the foundational knowledge and skills to better inform, plan, implement and evaluate evidence based, impact-driven and targeted C4H interventions. What is MSC? MSC is a participatory evaluation method that provides evidence…<\/p>","protected":false},"author":99035,"featured_media":8596,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"tags":[1450,792,2068,498,1250,2070,2069],"ground_category":[315,316],"class_list":["post-8595","ground_post","type-ground_post","status-publish","format-standard","has-post-thumbnail","hentry","tag-applying","tag-change","tag-communication","tag-health","tag-research","tag-significant","tag-tools","ground_category-2-grounds-tribulation","ground_category-2-1-time-disease"],"fifu_image_url":"https:\/\/cdn.who.int\/media\/images\/default-source\/western-pacific-(wpro)\/initiatives\/most-significant-change.tmb-1200v.jpg?sfvrsn=bf2abf14_1","_links":{"self":[{"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/ground_post\/8595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/ground_post"}],"about":[{"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/types\/ground_post"}],"author":[{"embeddable":true,"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/users\/99035"}],"replies":[{"embeddable":true,"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/comments?post=8595"}],"version-history":[{"count":0,"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/ground_post\/8595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/media\/8596"}],"wp:attachment":[{"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/media?parent=8595"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/tags?post=8595"},{"taxonomy":"ground_category","embeddable":true,"href":"https:\/\/godshand.link\/en_gb\/wp-json\/wp\/v2\/ground_category?post=8595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}