Applying communication for health: research tools: focus group discussions

Overview

Focus group discussions is part of a series of research tools to support the C4H application. The series aims to equip communications professionals with the foundational knowledge and skills to better inform, plan, implement and evaluate an evidence-based, impact-driven and targeted C4H intervention.

What are FGDs?

FGDs are relatively formal in-depth guided
discussions with a group of people who share a
characteristic and are brought together to
discuss a particular topic.